The inspiration for Yako came in 2013 when Rahma, Yako founder, was looking for natural hair products that would address her hair loss, which she was experiencing after childbirth, her quest was for natural products that performed as well as their artificial counterparts but without the harmful effects. The idea was simple; if you don’t ingest harsh chemicals then why on earth would we as health and beauty- conscious consumers want to put it on our hair? This was the genesis of Yako. Our products are formulated without phthalates, silicones, artificial/ synthetic fragrances, parabens, sulfates or formaldehyde.The drive for purity and naturalness, in order to take a healthier route, provided the ultimate motivation for starting Yako.
We created Yako because there was a void in the market, especially in the UK, for natural haircare products. We wanted to create fresh new products from premium ingredients with advanced performance and they had to be MADE IN BRITAIN because we believe EU Regulations on cosmetics to be the most stringent in the world. This can be viewed as a negative however, we saw it as a positive that would force best practice across the industry to guarantee we delivered safe, quality products.
Once we knew our objectives, the next step was to find a formulator and company that would produce the products for us. This partnership was one of the most important if not the most important; finding the right fit, meant we would both on the same page. We searched for months to find the right company to collaborate with and we finally found one in Yorkshire.
We created two styling products to start our product line because styling products from naturally derived ingredients with real function were the most difficult to find.‘Let’s Curl Up Defining Crème with Avocado Oil’is a super styling cream that works with every hair strand to prevent humidity whilst providing hold, control and definition. It has a gel-crème consistency and smells fresh and subtle. The ‘Smoothing Oil-in-Crème with Macadamia Oil’is a rich and creamy botanically-infused multi-use crème infused with coconut oil, macadamia oil and olive oil. It is rapidly absorbed into hair fibre and can be used daily to moisturise and tame flyaways, define, de-frizz, twist-out, all while adding shine whilst providing UV protection.
Our intentions are simple: to deliver a range of natural hair care products with function, minus those needless nasties like parabens and sulfates. We wanted to use naturally derived ingredients-this was our key objective. To achieve this we used a unique blend of uplifting natural plant and fruit extracts, nurturing oils, antioxidants and vitamins. Our original formulas combine freshly scented blends of avocado, coconut, and macadamia oils, with vitamin E, shea butter, honey, horsetail and nettle extracts.
We are happy to announce that we launched Let’s Curl Up Defining Crème’ and ‘Smoothing Oil-in-Crème’ in December 2015 and can’t wait to share our products with you all.
We welcome you to explore our site and social media pages to learn and experience the best in natural hair care.