About Us

Those with stubborn hair types know that your tresses can be a daily challenge – or, your best accessory. 

London-based hair care brand Yako Beauty recognised a pressing demand for dutifully effective products – to smoothe and nourish those wayward, unruly hair types and textures – while employing nature’s own ingredients.

Its intentions are simple: deliver a range of natural hair care products with function, minus those needless nasties like parabens and sulfates.

Now, the innovative brand has answered the cries of people everywhere, with the launch of its first two hair crèmes Let’s Curl Up Defining Crème and Smoothing Oil-in-Crème made from fortifying plant-based materials.

A unique blend of uplifting natural plant and fruit extracts, nurturing oils, antioxidants and vitamins, Yako Beauty’s range is here to condition, repair and heal your hair.

Prepare to parade healthy, happy and thoroughly nurtured locks, no matter your hair type.

‘But what is Yako?’ we hear you wonder. In Swahili, ‘Yako’ is a term that means ‘yours’ or ‘belonging to you’ – and Yako Beauty is all about helping you to own your natural hair type. Yako Beauty emboldens you, to embrace that gorgeous hair atop your head. Even on your wildest hair days, we believe your hair is beautiful, unique, and that you should be, well, you!

Yako Beauty’s hair care range is perfect for those who like the idea of using nature’s restorative ingredients on their hair, but still want a product that is hard-working and reliable.

Now, those with tough-to-tame manes can soothe and revive with Yako Beauty’s Let’s Curl Up Defining Crème and Smoothing Oil-in-Crème.

Our original formulas combine freshly scented blends of avocado, coconut, and macadamia oils, with vitamin E, shea butter, honey, horsetail and nettle extracts.

As Yako Beauty’s range continues to grow, we are excited to help nourish, tame and give health back to hair everywhere.

 Our mission

Yako Beauty’s hair care products are created with a diverse range of hair types and textures in mind.

Yako Beauty recognises that no two heads of hair are the same, and uses only the best-quality, natural ingredients to restore and maintain beautiful hair – hair that not only looks and feels healthy, but is completely nourished from top to bottom.

Whether you have thick curls, bouncy waves, fine or thinning locks, damaged strands, or a unique texture in between, Yako Beauty is all about making your natural hair type work for you.

Our beliefs

Products with real function needn’t be harmful to your hair or the environment. That’s why Yako Beauty uses carefully selected, plant-based ingredients to deliver visible results.

Free from sulfates – including sodium lauryl sulfate (SLS) – parabens, phthalates and silicones, Yako Beauty products bring together the finest blends of natural plant and fruit extracts, nurturing oils, antioxidants and health-giving vitamins aimed at enhancing your hair’s natural beauty and vibrancy.

Sustainability is also important to environmentally conscious Yako Beauty, which is why its crèmes are packaged in recyclable tubes.